Local companies should pay more attention than ever to online reviews. They are extremely well-respected, pervasive in almost every industry, and extremely helpful for your company in a variety of ways, from raising sales to enhancing your search engine visibility.
Showcasing Google reviews is a vital component of an effective digital marketing plan, and they have a considerably bigger effect on a business’s local search engine rankings than is generally recognized. Even though there are many factors related to search rankings, search engines get a powerful signal from online consumer evaluations that conveys knowledge, authority, and trust.
How Is It Known That Google Reviews Help Search Rankings
Basically Google’s algorithm evaluates a website and it’s main object is to measure three things which are: Expertise, Authority and Trust. Measuring Trust, Google reviews play a vital role. Positive testimonials from nearby, actual consumers let Google know that your company has the credibility it needs.
Research has shown that Google reviews do wonder in case of your search ranking. Google did this thing last year which was to ban the anonymous reviews which had no profiles with them. Because of this, many businesses which had a good amount of reviews dropped in the search ranking and it was even to the point where some of them couldn’t make it to page 1 or 2.
Why Are Google Reviews Beneficial to SEO
We all know that having positive local Google reviews helps your rankings. However, why do they affect rankings? Why is Google concerned?
Here are some reasons that might help you understand.
Positive Customer Reviews Increase The Number Of Visitors
The Google reviews of a company are extremely important to many internet users. Most buyers check how much rating a business has before buying from them. If the business has 4 stars or more, it is considered lucky. Searchers are more inclined to trust and click on your website if your company has a high star rating and many insightful reviews. This increased traffic informs Google that your website is credible and deserving of a high search rating.
Local Client Testimonials Foster Confidence
Even though we’ve discussed trust and authority a lot previously, it’s important to reiterate. In a way, Google has greater faith in the opinions of others than in the statements you make about yourself. Even if you put on the title that it is the best business in this area, that won’t do much.
Therefore, Google values consumer opinions that are freely expressed far more. Your business receives more visibility from the algorithm as a reward for the social recommendation.
Google Can Learn More About Your Website From Local Reviews
Rich, in-depth descriptions for each page on your website are crucial for effective SEO while you’re constructing one. This raises the possibility that Google will present your website to online searchers by making it simpler for it to be recognized and processed by Google.
Your consumers’ internet reviews do the same effect. Your Google reviews not only inform the robots about the content of your website, but also allow visitors to fill in any gaps that the content of your website may have overlooked. Such as if you missed out on mentioning a small but crucial information, your customers’ review on that particular matter may save your day.
Even while Google reviews are clearly important, many companies fail to solicit, address, and curate them as part of their marketing plans.
Now the question that comes is how one gets reviews on Google. Now that we know why having favorable Google reviews is good for your company, it’s time to explain how to acquire them.
Asking Your Customers
Google suggests that you ask for evaluations from your clients using a brief URL that is unique to your company when it comes to Google My Business reviews. This may be as easy as putting a request and a link at the bottom of your emails, or it could include building up a procedure within your company where you ask satisfied customers to post reviews of you online.
Sending a client a customized email asking for a review should greatly boost your chances if they had a positive experience with you. It is ideal to do this after a customer has a successful project finished for you since they are more likely to post a good review. Remember to emphasize how simple it is to post a review when you get in touch with a customer and provide a quick walkthrough of the process.
Providing Great Customer Service
Bad customer service experiences account for a sizable part of negative evaluations. You can get reviews for any sort of company on Google by doing a search for it.
Given how much work it takes to acquire a favorable review and the fact that the people who leave negative reviews never really used your business, these evaluations may be quite aggravating.
You may lessen the likelihood of getting a negative review by making sure you return calls, having an answering service that lets people know how to reach you when you’re not there and treat customers respectfully.
Putting Reminders On The Site
Although you’re less likely to obtain a favorable review via this than from a customized email, having the review link prominently posted on your website reminds visitors that they have the choice.
They might not do this the first time they use you, but if they keep doing business with you and come across your review link every time they visit your website, they could remember to utilize it if they have an especially positive experience.
The only drawback to this tactic is that it makes it simpler for clients who have had a terrible experience to write a negative review. As opposed to an open invitation on your website, personalized emails make it far easier to filter who will and won’t submit a review.
There is always the option of reporting the extremely negative reviews from the fake customers by reporting them to Google. Google removes them from giving feedback.